Hosting an online giveaway is a great way to reach your audience. Here are 17 ways to get the most out of your giveaway.
- If your primary goal is to increase entrants, and not have “tasks” performed, use King Sumo. It uses a referral system so people are given more points for their friends entering, too.
- Some people include a notice that by entering, they will be subscribed to a newsletter. Make sure the notice is clear—How many people actually read the Terms of Service?—as surprising entrants with an email is not a good way to build a relationship with your audience. Please be sure you always follow CAN-SPAM regulations, as well as your newsletter service policies.
- Give away prizes that are related to the product you want to interest them in.
- Team up with other people who share a similar audience and giveaway a much larger prize.
- When teaming up, make sure everyone shares the giveaway with their newsletters and social networks.
- Create a HeadTalker or Thunderclap to promote your giveaway.
- Use Triberr to extend your giveaway reach.
- Participate in a Retweet group to gain more exposure.
- Pay for a giveaway notification service, such as Giveaway Promote.
- Encourage bloggers to share the giveaway on their blog. Some book blog tour companies will even arrange a giveaway tour, if the giveaway is relevant to book lovers.
- Use an auto tweet service like TweetSuite to tweet the giveaway link. Always follow Twitter’s policies.
- Swap newsletter notifications with others: they share your giveaway link in their newsletter, and you share theirs in yours.
- Create a simple Facebook post with your giveaway link and an image. Then encourage your followers to like, comment, and share to be entered into a smaller, separate giveaway.
- Post the giveaway link to Facebook groups which permit this, such as Author and Reader Connection.
- Boost a Facebook ad to reach a broader audience.
- Pin your post on Twitter and Facebook so visitors to your profile don’t miss it.
- If giving away a large prize, be sure to make a “big deal” when you deliver the prize to the winner, such as with screenshots. There are a lot of scams online, and people will feel more inclined to enter your next giveaway if they know it’s real.
What other tips would you add?