Hosting an online giveaway is a great way to reach your audience. Here are 17 ways to get the most out of your giveaway.


    1. If your primary goal is to increase entrants, and not have “tasks” performed, use King Sumo. It uses a referral system so people are given more points for their friends entering, too.
    2. Some people include a notice that by entering, they will be subscribed to a newsletter. Make sure the notice is clear—How many people actually read the Terms of Service?—as surprising entrants with an email is not a good way to build a relationship with your audience. Please be sure you always follow CAN-SPAM regulations, as well as your newsletter service policies.
    3. Give away prizes that are related to the product you want to interest them in.
    4. Team up with other people who share a similar audience and giveaway a much larger prize.
    5. When teaming up, make sure everyone shares the giveaway with their newsletters and social networks.
    6. Create a HeadTalker or Thunderclap to promote your giveaway.
    7. Use Triberr to extend your giveaway reach.
    8. Participate in a Retweet group to gain more exposure.
    9. Pay for a giveaway notification service, such as Giveaway Promote.
    10. Encourage bloggers to share the giveaway on their blog. Some book blog tour companies will even arrange a giveaway tour, if the giveaway is relevant to book lovers.
    11. Use an auto tweet service like TweetSuite to tweet the giveaway link. Always follow Twitter’s policies.
    12. Swap newsletter notifications with others: they share your giveaway link in their newsletter, and you share theirs in yours.
    13. Create a simple Facebook post with your giveaway link and an image. Then encourage your followers to like, comment, and share to be entered into a smaller, separate giveaway.
    14. Post the giveaway link to Facebook groups which permit this, such as Author and Reader Connection.
    15. Boost a Facebook ad to reach a broader audience.
    16. Pin your post on Twitter and Facebook so visitors to your profile don’t miss it.
    17. If giving away a large prize, be sure to make a “big deal” when you deliver the prize to the winner, such as with screenshots. There are a lot of scams online, and people will feel more inclined to enter your next giveaway if they know it’s real.

What other tips would you add?


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